What should a booth game brief include? A checklist before you ask for a quote

The 8-point checklist

1. Goal: what should people remember or do after playing, such as discover a new product, sign up, or talk to the sales team
2. Players: who comes to the event, roughly how old, general public or business visitors, and how long people are likely to stop at the booth
3. Dates and venue: set-up day, opening day, opening hours each day, and the venue name. We need at least one week to build, so the earlier you tell us, the longer you can try the prototype
4. Space: booth size, layout, screen position, entry and exit, and where people will queue
5. Screens and equipment: screen type (touchscreen / LED / projector), size, portrait or landscape, and resolution. If you do not know the specs yet, give us the coordinator’s name instead
6. Brand content: logo, colours, fonts, product images, campaign messages. For a quiz game, send the checked questions, options, and answers in one file
7. Data collection: do you want a list of players, what to collect (name, phone, email), who will use the data, and who approves the PDPA consent wording
8. Budget and approvers: a rough budget range, and who decides on visuals and content

A short brief that works

A hypothetical example: a launch of three ready-to-drink coffee flavours at a shopping mall for three days. Players are passers-by. You want people to remember how each flavour differs, and you want phone numbers to send coupons. You have one portrait touchscreen and a 3×3 metre booth. With a brief this short, we can already propose a game and a price.

What you do not need to prepare

• A game name or rules already worked out. We help you shape them from your goal
• Technical computer specs. We talk to the screen team for you
• Every image file on day one. You can send them later, but agree on a content deadline together

FAQ